Terms such as always, never and in no case are known as

qualifiers.

Indicate whether the statement is true or false


F

Communication & Mass Media

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In differentiating between captive and voluntary participants, it is important to remember that captive participants __________.

A. are motivated to listen B. may resist participation C. are characteristically heterogeneous D. have an interest or need related to the topic

Communication & Mass Media

Headlines serve all of the following functions except:

a. Capture audience attention b. Select one's audience c. Replace body copy d. Enhance a visual

Communication & Mass Media

Tabloidization was heightened by excessive coverage of:

a) the O.J. Simpson trial; b) the Whitewater affair; c) Bill Clinton’s sexual affairs; d) George Bush’s invasion of Iraq; e) the 2000 presidential race.

Communication & Mass Media

When you meet the condition of value you recognize that your audience's views, even when different than your own, are worth ____________________.

Fill in the blank(s) with the appropriate word(s).

Communication & Mass Media