Identify and discuss the reasons for resistance to change.
What will be an ideal response?
Several reasons for resistance arise regardless of the actual content of the change. These include inertia (an unwillingness to disturb the status quo), timing, surprise, peer pressure, self-interest, misunderstanding, different assessments (employees receive different-and usually less-information than management receives), and management tactics (attempting to force the change without addressing people's concerns).
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Sales agents and brokers are called facilitators in a marketing channel
Indicate whether the statement is true or false
Contingent liabilities are recorded as a liability only if the loss is considered substantial and the amount is reasonably determinable
Indicate whether the statement is true or false
Select the statement that, ethically speaking, best represents a valid concept of what loyalty to a firm means.
A. While a willingness to sacrifice might be a part of loyalty, it would seem that devotion and faithfulness to a common good is both more essential to loyalty and what explains the willingness to sacrifice. B. Loyalty means a willingness to sacrifice one's own interest by going above and beyond ordinary employee responsibilities. C. Since the model of agency law lays a legal duty of loyalty on employees, employees clearly have a corresponding ethical responsibility to be loyal. D. Loyal employees are expected to sacrifice for the firm even though the firm is not necessarily bound to sacrifice for the employee.
What are two major forms of direct-response television (DRTV)?
A) shows on home shopping networks and infomercials B) home-selling and toll-free response C) home television response and attention commercials D) direct selling and m-commerce E) home shopping networks and short-messaging systems