Which of the following companies uses a direct marketing channel?
A) Fishhooks, a factory that manufactures fishing equipment that it ships to hobby stores worldwide
B) Germfight, a factory that manufactures dental products that it distributes only to select department stores
C) Apple Blossoms, a company that sells its cosmetics exclusively through Ray's Retail Store
D) Holly Wreaths, a store that sells Christmas ornaments to customers via its online click-to-order catalogs
E) Showdown, a clothing store that stocks merchandise from different international brands
D
You might also like to view...
Depreciation is included in cash flow analysis in capital budgeting decisions to ensure that the original cost of the asset is fully recovered
Indicate whether the statement is true or false
With regard to price elasticity, if a product's price is low to the point where there is considerable value left for the customer (a good deal), an increase in price will:
A) decrease the market share of the product. B) not have much impact. C) decrease customer purchase. D) increase brand equity.
Generalized audit software packages are used to assist the auditor in performing substantive tests
Indicate whether the statement is true or false
An ad agency's copywriters are part of the agency's ________
A) creative services B) account management C) marketing services D) editorial department E) media planning