An ad agency's copywriters are part of the agency's ________
A) creative services
B) account management
C) marketing services
D) editorial department
E) media planning
A
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According to the three-needs theory, the need for ________ is the desire for friendly and close interpersonal relationships.
A. control B. affiliation C. power D. achievement
Which of the following is a disadvantage of bottom-up planning?
A. It restricts initiative at lower levels of the organization. B. It shows some insensitivity to local conditions, particularly when a company's top management team exhibits ethnocentric tendencies. C. Subsidiary directors' hands-on perspective may allow them to recognize potentially innovative opportunities. D. The people responsible for attaining the goals are formulating them. E. There is no guarantee that the sum total of all the affiliates' goals will coincide with those of headquarters.
Fleet Feet, an online travel company, buys blocks of rooms from Grande Hotel, a hotel in Harbor City, at a wholesale rate. Fleet Feet resells the rooms to consumers at a retail rate. One recent effort by cities to collect taxes from e-commerce has focused on
a. hotels that sell blocks of rooms at wholesale rates. b. non-resident consumers who reserve rooms in in-state hotels. c. online travel companies. d. the dire financial straits of the cities during the latest recession.
If a producer agrees to enter into a management contracting arrangement with a zinc mining operation in Chile,
A. success will depend on how well the Chilean managers know what needs to be done. B. the company must assume no political problems will arise, because otherwise the risk is very high. C. the company should be prepared to invest large amounts in mining facilities. D. the company should be prepared to send people to Chile. E. None of these answers is correct.