In reacting to the marketing environment, what strategies do firms adopt in order to shift from a reactive to a more proactive stance?
What will be an ideal response?
Rather than assuming that strategic options are bounded by the current environment, firms keen on adopting a proactive stance toward the marketing environment develop strategies to change the environment.
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Companies engaged in different types of profit-making activities are likely to be divided by
a. size; b. profits; c. time; d. departments; e. managers
Designing a product that customers perceive as different from competing products is an example of product differentiation.
Answer the following statement true (T) or false (F)
What common characteristics do you see in the HealthSouth, Adelphia (Unit 3) , Fannie Mae, FINOVA, Tyco, WorldCom and Enron cases?
Which of the following benefits is NOT mandated by either the state or federal government?
A. Work/life balance B. Social security C. Workers' compensation D. Unemployment insurance