In general, any campaign planning approach should be thought of as ______.
a. having a clear beginning end point
b. serving specific goals and objectives for stakeholders
c. being based on a problem-solving approach
d. circular or ongoing
d. circular or ongoing
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Discuss the impact on the environment of China’s economic development.
What will be an ideal response?
For a young boy whose family that allows him to spend a lot of time playing highly competitive and aggressive video games and watch a great deal of television unsupervised, moral development in the pre-conventional stages is shaped by which themes in the television messages?
a. Aggression (both physical and verbal) is an acceptable and successful way to solve problems b. With a little hard work, everyone can be successful, that is, be wealthy, powerful, and famous c. Family relationships are full of conflict and deceit, but everyone still loves each other d. All of the above
Which of the following perspectives on the effects of television violence sees media as a factor that decreases the likelihood of actual violence?
a. catharsis b. social learning c. aggressive cues d. social cognitive theory
The major advantage of using fixed-alternative questions in an audience-analysis questionnaire is that they
A. enhance the credibility of the questionnaire. B. produce clear, unambiguous answers. C. require that respondents give truthful answers. D. give respondents maximum leeway in answering. E. get below the surface of respondents' beliefs.