Rackspace U.S. Inc. is a web hosting company. That means that if you want to have a website, you could buy not only Internet space from it but also technical support and design services. When its ad tells you that its users consider Rackspace "the risk-free host because it offers dedicated and helpful support any time day or night," you know that Rackspace is most likely trying to do which of the following?

A. produce a consideration set
B. reduce new buyers' cognitive dissonance
C. increase new buyers' cognitive dissonance
D. evoke problem recognition
E. identify its core values


Answer: B

Business

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