The boomerang effect occurs when

A) listeners are overwhelmed by a compelling argument and feel inadequate to bring about change.
B) speakers use evidence which contradicts their own arguments.
C) listeners give positive feedback to a speaker about the effectiveness of the persuasive appeal.
D) speakers use circular arguments which are not well supported by the evidence.
E) listeners give negative feedback to a speaker about the effectiveness of the persuasive appeal.


A

Communication & Mass Media

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