Unlike the messages we use in everyday conversations, the messages we use in public speaking

a. are researched and organized.
b. vary the language based on the listener.
c. have a specific purpose.
d. are meant to inform or persuade.


a

Communication & Mass Media

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When you are researching a topic or interviewing a source, ______.

A. seek e-mail correspondence, meeting minutes, official documents, and other similar items to check your work B. go by memory as much as possible C. don’t bother checking your work D. write as quickly as possible so you don’t forget as much

Communication & Mass Media

Measuring reach and impressions requires which one of the following?

a. a substantial sample size b. historical context c. high target audience relevance d. a control group

Communication & Mass Media

In an informative speech about ecosystems, Roxanne says, "According to the dictionary, an ecosystem is all living organisms within a specific physical environment." Roxanne is defining the term by providing its ________ meaning.

A. antonymous B. denotative C. connotative D. synonymous

Communication & Mass Media

People with a ________ concept of time tend to regard time as a commodity.

A. polychronic B. monochronic C. regional D. capitalist

Communication & Mass Media