CL Inc., a new firm, used mass media to gain traction among customers. The company used sales promotions and public relations to achieve the long-term targets and goals identified by the top management. It also opted for direct marketing on a project-to-project basis. The assimilation of these various promotional tools is commonly referred to as
A. integrated marketing communications.
B. sales promotion activities.
C. search advertising
D. mobile marketing.
E. omnichannel retailing.
Answer: A
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