Clustering is considered a supervised data mining technique
a. True
b. False
Indicate whether the statement is true or false
False
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Tony is a manager a company that builds solar panels. In his position as a manager, Tonyused the feedback from his team members to as the basis of a plan for the company to start installing the solar panels, as well, in order to enhance the company’s competitive position and profitability. Tony is an example of ______.
a. an entrepreneur b. a marketing professional c. a corporate entrepreneur d. a strategist
A new product to reduce cholesterol is on the market, with a price that is higher than that of competitors. Where should a writer or speaker introduce price in his or her sales message?
a. At the beginning, as an intention getter b. Late in the message, associated with benefit c. As the final thought of the message to prompt action d. Nowhere in the message
Which of the following alternative dispute resolution methods does not involve a neutral third person?
A) negotiation and settlement B) early neutral case evaluation C) minitrial D) mediation
"Product" means
A. all the elements in a firm's marketing mix. B. something that has been produced, packaged, branded, and given a warranty. C. the entire physical output of a firm. D. a physical good with all its related features. E. a physical good or service that offers potential customer satisfaction.