What is viral marketing?
A. A box running across a Web page that is often used to contain advertisements.
B. Allows businesses to generate commissions or royalties from an Internet site.
C. A technique that induces Web sites or users to pass on a marketing message to other Web sites or
users.
D. The ability of an organization to give its customers the opportunity to tailor products or services to
customer's specifications.
C. A technique that induces Web sites or users to pass on a marketing message to other Web sites or
users.
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Cable TV operators and cellular carriers suffer from high levels of ________, or customer defections
A) customer retention B) customer churn C) detraction D) share-of-wallet E) customer complaints
Which of the following questions should be answered when considering fraud risk and fraud prevention?
a. which types of fraud are the easiest and least costly to prevent b. which employees are in the best position to commit fraud c. which symptoms of a fraud act are most likely to be spotted d. all types of possible fraud that can be committed
Which of the following is one of the buying anxieties that make customers reluctant to commit, according to Gene Bedell, author of 3 Steps to Yes?
A) lack of strategy B) lack of loyalty C) fear of making a mistake D) fear of asking for the close E) fear of public speaking
Which statement correctly describes teams?
A) Teamwork usually produces lower-quality output than individual work. B) Conflict about issues should be avoided during team meetings because it destroys group cohesiveness. C) Teams should strive for groupthink to enhance cohesiveness. D) The most effective teams require unanimity to make every decision. E) Personality conflicts can damage a team's effectiveness.