VII. ComposiciónDepartamento de quejas. Ud. compró una chaqueta de cuero por Internet. Sin embargo, cuando Ud. recibe la chaqueta, usted descubre que la chaqueta no es de la misma calidad que la chaqueta que usted esperaba. Escríbale un e-mail a la compañía explicándole cuáles son las diferencias entre la chaqueta anunciada y la chaqueta que le enviaron. Diga también qué desea Ud. que haga la compañía.
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Answers vary.
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Fill in the blank with the letter of the correct answer.
????????????? ???????? a. ? b. ? c. ? d. ?
Which of the following statements is false regarding cross-cultural marketing?
A. Marketing across cultural boundaries is a difficult and challenging task. B. Increasingly, globalization means mutual influence as products, brands, cultures, and values move back and forth across the world. C. There are both subtle and direct ethical issues involved in international marketing. D. While marketing strategy is heavily influenced by cultural factors, it does not influence aspects of cultures. E. Cultures may differ in demographics, languages, nonverbal communications, and values.
Guatemala and El Salvador. Complete the following sentences about Guatemala and El Salvador. ?Ricardo Arjona es __________________________________________________________ ? _________________________________________________________________________.
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How did Chiarella investigate different handshakes?
a. by interviewing several orthopedic hand specialists b. by shaking as many hands as he could over a two-month period c. by reading a series of descriptions about job interviews and the impressions that different handshakes give