Choose the research term that describes the easiest type of validity to establish.
A. Criterion-related validity
B. Construct validity
C. Content validity
D. Face validity
Answer: D
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Because of the increasing cultural diversity of the United States, it is important to study ______.
a. multiple languages b. enculturation c. intercultural communication d. acculturation
The penetration stage of a medium is characterized by:
a. a technological innovation b. a channel that appeals to a large, heterogeneous population c. a medium generating the most revenue compared to other media d. a loss of audience members
A thesis statement is a necessary step in creating a message because it:
A. Assists the speaker in transitioning from the desired outcome to how to get there B. Helps the speaker focus and decide if certain information is appropriate to the topic. C. Provides the means for determining what the audience would like to listen to the most. D. All of the above E. A and B only
A selection process that organizes and simplifies perceptions of others is called
A) prejudice. B) ethnocentrism. C) racism. D) stereotyping.