The penetration stage of a medium is characterized by:
a. a technological innovation
b. a channel that appeals to a large, heterogeneous population
c. a medium generating the most revenue compared to other media
d. a loss of audience members
b. a channel that appeals to a large, heterogeneous population
Communication & Mass Media
You might also like to view...
Oftentimes advertisers will encourage the anticipation of which emotion in their campaigns?
a. guilt b. excitement c. amusement d. fear
Communication & Mass Media
Three types of leader actions:
What will be an ideal response?
Communication & Mass Media
"That's a great idea! One problem I see with it is…." is what form of communication?
A. Supportive Communication B. Defensive Communication
Communication & Mass Media
United States of America has a(n)
A. collectivist culture B. individualistic culture
Communication & Mass Media