The textbook mentions that business as a whole rarely, if ever, addresses the issue of legitimacy at the macro level. Imagine that the Chamber of Commerce approaches you to design a campaign to assure its legitimacy with the public. What kinds of issues would you address?

Answer 1

Again, students are like to have a very difficult time with this question, simply because they have never thought about the issue until now. The legitimacy of business has always been a given fact of life in their lifetimes. In any event, a campaign for the legitimacy of business would emphasize the goods and services that business provides to society and the ways in which society benefits from its existence. We could showcase the tremendous strides made in raising our standard of living, the ways in which business makes our lives easier and better, the opportunities it provides workers to be productive and gain satisfaction from their labor, etc. We would also have to find a way to downplay the abuses business inflicts on society, such as pollution, influence of the political system, etc.