Disadvantages of strong brands include the following except:
a. can be expensive
b. can be copied by imitators
c. can trigger a backlash if company is inconsistent with brand message
d. requires a long-term commitment
e. customers become angry if company doesn't keep its promises
b
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Malia and her coworkers are putting together a presentation for a quarterly meeting. In their second meeting together, everyone begins thinking seriously about how best to approach the presentation. In what stage of group development is Malia’s group?
a. forming b. storming c. norming d. performing
Desiree is in charge of measuring a print ad's success. She assembles a group of consumers, shows the print ad to them and asks if they remember seeing the ad. Desiree is conducting a(n)
A. frequency test. B. benchmark test. C. recognition test. D. reach test. E. unaided recall test.
For a single server, single queue system with an arrival rate of 6 customers per hour and a service rate of 15 customers per hour, what is the mean server utilization (to two decimal places)?
a. 2.50 b. 0.40 c. 0.90 d. Cannot be determined from the information given
Meredith, a shareholder in Quarto, Inc, notified Quarto's board of directors that the corporation had been wronged and asked the board to bring a lawsuit in the corporation's name. In response to Meredith's demand, the board
a. can file suit on behalf of the corporation. b. can reject Meredith's demand or simply fail to respond. c. can appoint a Special Litigation Committee. d. can do any of the above.