How does conformity to normative social influence differ from conformity to informational social influence?
What will be an ideal response?
Answer: Whereas informational conformity arises from a need to be "right," to arrive at an accurate construal of an ambiguous situation, normative conformity arises from a need to be "liked" and to be accepted by other people. Informational conformity typically is longer lasting, because it often yields private acceptance of information or group norms; normative conformity typically only results in public compliance, and not private acceptance. Finally, informational conformity is most likely to occur in ambiguous situations, whereas normative social influence can occur in almost any situation, including those in which what is "right" is perfectly clear.
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