Most audiences respond negatively to poorly organized
presentations.
Indicate whether the statement is true or false
T
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Give an example of listening in order to gain and comprehend information.
What will be an ideal response?
Resonance takes place when the stimuli put into your communication
a. Exceeds a superlative amount of attention by the audience b. Avoids exaggeration, hyperbole, and extraneous attention c. Overcomes the obvious falsity of the product claims d. Evokes meaning in a listener or a viewer
Bob Garfield, advertising critic at Advertising Age, is displeased that advertisers have shifted from not portraying disabled people at all to portraying them as superhuman
Indicate whether the statement is true or false
The audience's perception of a speaker's competence, trustworthiness, and dynamism is termed
A) credibility. B) charisma. C) character. D) personality.