Reinforcement advertising aims to stimulate repeat purchase of products and services
Indicate whether the statement is true or false
FALSE
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A liability created when a business collects cash from customers in advance of providing services or delivering goods is called a(n) ________
A) notes receivable B) unearned revenue C) accrued liability D) service revenue
When companies constantly take the pulse of changing customer needs and wants, then quickly adapt to meet them, they are able to ________
A) create marketing after products are developed and produced B) create a buyer's market C) convince customers to buy existing products D) satisfy customer preferences before they are expressed or even known by customers E) convince customers to purchase products that don't really appeal to them
What does it mean when we say services are intangible. How do marketers of services overcome the problems associated with intangibility?
What will be an ideal response?
Which of the following transactions or events should be reported as a source of cash from operating activities when using the direct method?
A) Credit sales. B) Cash collections from customers. C) Depreciation expense. D) Cash received from the sale of a building. E) Cash received from the sale of treasury stock.