In his speech on varying explanations of how the earth came into existence, Eduardo begins with opinions, moves to inferences, and uses scientific facts in support of his last point. What principle of supporting material organization is Eduardo reflecting in his speech?
A) "soft" to "hard" evidence
B) specificity
C) complexity
D) primacy-recency
Answer: A
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When an organization decided to re-frame certain official guidelines and procedures, it conducted several sessions with the PR team. Which step of public relations cycle is this?
a) Policy formulation b) Research c) Programming d) Communication
Generally, before using or quoting from copyrighted written or recorded work, a PR person should:
a. use the copyright symbol and attribute the material to its owner. b. draw up a written statement that acknowledges the work is copyrighted. c. ask permission from its owner to use it. d. have an internal staff member redo or reword the work slightly so it's not exactly the same.
Narrative sequencing allows filmmakers to shape the audience's perception of time by ________
A) condensing or expanding time B) suggesting that events in different places are happening at the same time C) rearranging the order in which audiences see events D) all of these
As your textbook explains, when reasoning from principle in a persuasive speech, it is particularly important that you
A. make sure your general principle and minor premise are analogous. B. establish the credibility of your causal premise. C. assess whether you need to support your general principle with evidence. D. draw your conclusion from a large and representative sample. E. balance the time spent on your minor premise and causal premise.