Generally, before using or quoting from copyrighted written or recorded work, a PR person should:
a. use the copyright symbol and attribute the material to its owner.
b. draw up a written statement that acknowledges the work is copyrighted.
c. ask permission from its owner to use it.
d. have an internal staff member redo or reword the work slightly so it's not exactly the same.
C
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Beth tested the persuasiveness of two persuasive messages aimed at discourage people from checking their phones will driving and found that the message that had graphic pictures of crash scenes was more persuasive than the message that had a close up of a phone. Beth wants to apply these findings to another campaign she is working on about binge drinking.
a. This is a good idea because graphic pictures have shown to be persuasive. b. Beth should find graphic pictures of someone passed out and sick from drinking too much. c. Beth needs to be careful because graphic images might have different effects in a different context. d. this is not the best idea because it would be difficult to find graphic images of binge drinking
What is the term used for measurement of outcomes against confirmed objectives set during the course of planning?
a) Evaluation b) Comprehension c) Comprehension d) Communication
There is an agreement among theorists that you can choose the emotions you feel
Indicate whether this statement is true or false.
Masters of ceremonies should wear extravagant clothing and greet audience members as they arrive
Indicate whether the statement is true or false