Strategic marketing refers to the idea that firms should direct energy and resources into establishing a learning relationship with each customer and connect the learned knowledge with the firm's production and service capabilities.
Answer the following statement true (T) or false (F)
False
Marketing (Big M) serves as a core driver of business strategy. That is, an understanding of markets, competitors, and other external forces, coupled with attention to internal capabilities, allows a firm to successfully develop strategies for the future. This approach is often referred to as strategic marketing, which means a long-term, firm-level commitment to investing in marketing-supported at the highest organization level-for the purpose of enhancing organizational performance.
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At the end of the year, a company has a balance in Allowance for Uncollectible Accounts of $2,000 (debit) before any year-end adjustment. The balance of Accounts Receivable is $180,000. The company estimates that 5% of accounts receivable will not be collected over the next year. Record the adjustment for uncollectible accounts.
What will be an ideal response?
Techniques for preparing effective sales messages include all of the following EXCEPT
a. presenting supporting evidence to satisfy the receiver's needs. b. making the requested action clear and simple. c. offering a guarantee or including an enclosure with product photos. d. requiring immediate response from the receiver.
Which federal agency enforces legislation that prohibits discrimination?
a. FTC b. BBB c. OSHA d. Civil Rights Act e. EEOC
Your employer is facing serious financial problems. He has determined that he wants to have temporary relief from creditors, to reorganize, and to work out a payment plan. He would file bankruptcy under:
a. Chapter 11 b. Chapter 7 c. Title 11 d. Title 7 e. Chapter 13