A person’s position and the communication networks provide them with ______.
A. structural power
B. informational power
C. coercive power
D. hierarchical power
A. structural power
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All things being equal, nonprofit organizations normally prefer to deal with their target audiences directly and not use intermediaries because
a. response time is quicker b. new channel opportunities emerge c. offerings can be tailored to target segments d. it attracts more attention to the offering e. all of the above
Which of the following messages should be written inductively?
a. Resignation b. Follow up c. Thank you d. Job acceptance
Which of the following investments would have the lowest present value? Assume that the effective annual rate for all investments is the same and is greater than zero.
A. Investment A pays $250 at the end of every year for the next 10 years (a total of 10 payments). B. Investment B pays $125 at the end of every 6-month period for the next 10 years (a total of 20 payments). C. Investment C pays $125 at the beginning of every 6-month period for the next 10 years (a total of 20 payments). D. Investment D pays $2,500 at the end of 10 years (just one payment). E. Investment E pays $250 at the beginning of every year for the next 10 years (a total of 10 payments).
Buzz marketing, consumer-generated marketing, and viral marketing are new names for what used to be known simply as word-of-mouth communication.
Answer the following statement true (T) or false (F)