For manufacturing companies, the primary source of cash is from its customers
Indicate whether the statement is true or false
TRUE
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The employee/payroll master data is the central repository of data about people who work for an organization
Indicate whether the statement is true or false
Fiskar's "Fiskateers," a program for the company's most loyal customers that has increased online interaction and sales, is an example of ________
A) social network marketing B) sponsorship C) transactional marketing D) broadcasting E) advertising
A business format franchise most closely resembles which vertical marketing system alternative?
a. independent vertical marketing system b. partially integrated vertical marketing system c. fully integrated vertical marketing system d. dual vertical marketing system
In ______ individualistic societies, the self is autonomous and people are generally equal.
A. vertical B. horizontal C. external D. collective