In ______ individualistic societies, the self is autonomous and people are generally equal.
A. vertical
B. horizontal
C. external
D. collective
B. horizontal
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A ________ is someone who searches through multiple, disparate data sources in order to discover insights that will provide a competitive advantage
A) search engine optimizer B) data broker C) data warehouser D) data scientist E) reality miner
In a bailment contract, when the seller is not a merchant, the risk of loss passes to the buyer when:
a. the seller tenders the goods. b. the buyer acknowledges possession with appropriate documents. c. the goods are identified. d. the goods have an insurable interest.
When evaluating market segments, assessment of competitors is important because
A. it is difficult to segment a market when it has multiple competitors. B. an absence of competitors usually creates difficulties in accurately measuring segment sales potential. C. sales estimates may cause a segment to appear to be lucrative, but there may be several competitors that together have a large share of that segment. D. a competitive analysis may lead to confusion as to who are the key competitors. E. competition is generally not a major problem as long as a marketer is aware of it.
An interval estimate is defined as:
a. the average of the sample values. b. the range of the sample values. c. the range of values that are likely to include the actual population parameter. d. the range of values that are likely to include the actual sample statistic. e. the population standard deviation.