If a keynote speaker at a conference becomes ill, you could be called upon at the last minute to give a brief presentation on the material, for which you would have to prepare a(n) __________ speech.

A. manuscript
B. memory
C. impromptu
D. extemporaneous


Answer: C. impromptu

Communication & Mass Media

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The type of logical argument in which a speaker cites a series of specific cases to support a generalization is called _________________

Fill in the blank(s) with correct word

Communication & Mass Media

If you are speaking to a hostile audience and you begin with a main point that you know will

be something they will agree with, you are making use of the primacy principle. Indicate whether the statement is true or false

Communication & Mass Media

Clothing, body size and shape, age, and other aspects of personal appearance are superficial

and have no effect on our interpretation of a message. Indicate whether the statement is true or false

Communication & Mass Media

What is a boomerang effect, and why is it important to be aware of this concept when analyzing your audience?

What will be an ideal response?

Communication & Mass Media