If you are speaking to a hostile audience and you begin with a main point that you know will

be something they will agree with, you are making use of the primacy principle.

Indicate whether the statement is true or false


TRUE

Communication & Mass Media

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A colleague from the plant in Germany has arrived at the Chicago plant to share insights on a recent product line changeover implemented in Germany. This changeover has saved thousands of euros at the German facility, but Jim does not think it will work in the United States. Jim feels that there is a completely different attitude towards work and innovation in the U.S., and in fact, thinks the German facility is technologically behind his plant. Additionally, the colleague often mispronounces words when he speaks English, and doesn't dress appropriately for the U.S. office. He showed up to work on the plant floor in a formal suit and tie, with dress shoes that had a slippery sole. However, the colleague is a guest, and it is important that Jim pretends to be interested.

What will be an ideal response?

Communication & Mass Media

Suppose a TV journalist officially declares his candidacy for a local public office. If the candidate keeps his job and appears on camera to report the news, this could cause the station to

a. lose its license for violation of the Zapple rule. b. suffer sanctions for violation of the election laws against conflicts of interest. c. lose civil lawsuits under the political editorial rule. d. owe equal opportunities to the journalist's opponents in the campaign.

Communication & Mass Media

Which of the following is the best example of an indirect and unilateral strategy of breaking up?

A. Just fade away, Kay. B. Just blame the other, brother. C. Just walk out the back, Jack. D. Just date someone new, Lou.

Communication & Mass Media

Compartmentalization is a persuasive strategy which urges listeners to connect the speaker's

arguments in a series of "mental boxes." Indicate whether the statement is true or false

Communication & Mass Media