Americans often see the motivation behind CEO activism as desiring ______.

a. special corporate perks
b. media attention
c. increased salary
d. competitive response


b. media attention

Communication & Mass Media

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Programs like Today on NBC are considered news-entertainment hybrids

Indicate whether this statement is true or false.

Communication & Mass Media

The notion that news reporting should be "objective" gradually developed in response to all of the following influences EXCEPT

A) the Associated Press's desire to serve the informational needs of all its member newspapers. B) the desire to not lose money by offending advertisers or readers with partisanship. C) the fear of violating the First Amendment by appearing to take sides in political campaigns. D) the Penny Press's desire to appeal to the largest possible audience.

Communication & Mass Media

We follow communication rules even when we are not consciously aware of them

a. True b. False Indicate whether the statement is true or false

Communication & Mass Media

When giving the dedication, the focus is on the occasion, not the speaker, so do not spend time explaining why you are there

Indicate whether the statement is true or false.

Communication & Mass Media