The notion that news reporting should be "objective" gradually developed in response to all of the following influences EXCEPT
A) the Associated Press's desire to serve the informational needs of all its member newspapers.
B) the desire to not lose money by offending advertisers or readers with partisanship.
C) the fear of violating the First Amendment by appearing to take sides in political campaigns.
D) the Penny Press's desire to appeal to the largest possible audience.
Answer: C
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Rhetorical critics study
a. how viewers and listeners have their minds changed by communication messages. b. why particular persuasive techniques work or not. c. in what sorts of social, economic and political climates people are susceptible to particular kind of appeals. d. the ethics of persuasion. e. All of the above.
In the 1990 case of Metro Broadcasting v. FCC the Supreme Court narrowly upheld the FCC's preference policy for minority license applicants. But that precedent was apparently reversed in a later case called
a. Syracuse Peace Council. b. Adarand Constructors v. Pena. c. Bechtel v. FCC. d. FCC v. WNCN Listeners Guild.
Larson and LaFasto and Collins both suggested that principled leadership and excellence were related
Indicate whether this statement is true or false.
To determine a target audience, you must include:
a. demographic information and family income b. psychographic information and gender c. demographic information only d. demographic and psychographic information e. psychographic information only