Which of the issues listed below would be addressed using problem-solving research?
A) the need to understand market potential
B) the need to understand current cultural trends
C) the need to understand changes in consumer behavior
D) the need to determine where to locate retail outlets
D
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Marketers use demographics and psychographics to ________
A) better understand their competitors B) better understand their customers C) better predict company strengths D) conduct a break-even analysis E) evaluate pricing strategies
Baseball DirtDirt is not dirt when it comes to baseball fields. About two-thirds of the pro baseball fields got their dirt from a dirt farm in New Jersey called Partac Peat. The company markets a secret mix for the infield (resilient), the warning track (extra crunchy), and the pitcher's mounds (firm). Mounds come in red, brown, orange, and gray colors. Roger Bossard, the White Sox head groundskeeper, scouted nationwide for dirt before settling on the mix provided by Partac Peat. (He uses sand under the grassy areas of the playing field.)Refer to Baseball Dirt. Because Partac Peat is a business product, the primary promotional method used for its sale is:
A. trade promotions B. slotting allowances C. personal selling D. advertising in consumer magazines E. publicity
In the project schedule, the duration of the project is
a. equal to or less than the total of the durations for all the individual activities. b. more than the total of the durations for all the individual activities. c. always equal to the total of the durations for all the individual activities. d. always less than the total of the durations for all the individual activities.
Are events A and B collectively exhaustive? Why?
What will be an ideal response?