Explain contagion theory, convergence theory, and emergent norm theory
Please provide the best answer for the statement
1. Contagion theorists viewed collective behavior as a process in which moods, emotions,
attitudes, and behavior are quickly accepted and communicated to others, like a disease.
2. Convergence theory argues that crowd behavior reflects the predispositions of those who
join it. People with similar predispositions, identities, and interests “converge” into a
crowd. Once individuals join a crowd, their behaviors merely reflect and reveal their “true
selves,” and the crowd serves as an excuse for the behavior.
3. Emergent norm theory argues that crowd members develop a shared understanding of the
issue or situation and then decide how to respond. Their deliberations about how to
respond lead them to establish behavioral norms, which guide their responses to the issue.
Their collective behavior, then, is rational because it is guided by the decision-making
processes of the members
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