The Unimodel of Persuasion proposes that:
a. the peripheral and central routes are quantitatively different
b. there is one underlying process used to analyze persuasive messages
c. the route of persuasion one uses depend on his or her underlying belief structure
d. persuasion is best achieved when focusing on just one route to persuasion
b. there is one underlying process used to analyze persuasive messages
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In the decades before World War II, going to a movie theater in the downtown section of a large city was a first class experience that probably included all of the following EXCEPT
A) air-conditioning – the first ever available in public buildings in the U.S. B) cocktails and free hors d'oeruvres. C) lavishly decorated lobbies and lounges with plush velvet wall paper. D) well-groomed, uniformed doormen and ushers to escort patrons to their seats.
What did political scientist Harold Lasswell create when he wrote, “A convenient way to describe an act of communication is to answer the following questions: Who? Says what? In which channel? To whom? With what effect?”
a. the first PR department at a U.S. university b. a forerunner to Twitter c. an early communication model d. a condensed outline for news release writing
In a group, being able to communicate well with others is not as important as personal expertise
Indicate whether this statement is true or false.
Geography can play a large role in shaping your audience's values and concerns
Indicate whether the statement is true or false.