______ is the first stage in the creative pyramid that serves to stimulate the readers and get them engaged in what you want to tell them.

A. Interest
B. Credibility
C. Attention
D. Desire


C. Attention

Communication & Mass Media

You might also like to view...

Every time Ellen and Elliot see each other, they do their own special, unique handshake and then smile and laugh about it. This is an example of a/an ______.

A. support behavior B. idiomatic behavior C. vocalic behavior D. relationship behavior

Communication & Mass Media

What does “presence” mean in the context of computer-mediated communication?

What will be an ideal response?

Communication & Mass Media

It is important for speakers to remember that the listeners' judgments about a speaker's ethos __________.

A. are durable and lasting B. are general in nature C. are mainly based on appearance D. take a long time to develop

Communication & Mass Media

Cohesion increases as communication interaction facilitates role-taking and as the group stabilizes its norms

A. True B. False

Communication & Mass Media