Marketers contemplating operations and trade with a specific country must consider whether or not the country belongs to a trading bloc. A trading bloc is a group of countries that have
A. established a formal agreement to manage trade activities.
B. been segmented based on shared cultural values.
C. been segmented according to their geographic proximity.
D. agreed to use the same currency.
E. similar consumer purchasing patterns.
Answer: A
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Linking among documents involves _____ technologies, and embedding information such as sound and video clips in documents uses multimedia technologies.
Fill in the blank(s) with the appropriate word(s).
The FASB's conclusion relating to the computation of the service cost component of pension expense is that the projected benefit obligation computed using
a. future salary levels provides a reasonable measure of future pension obligation and expense. b. future salary levels provides a reasonable measure of present pension obligation and expense. c. present salary levels provides a reasonable measure of future pension obligation and expense. d. present salary levels provides a reasonable measure of present pension obligation and expense.
Molly and Filippe were having a discussion at work one day about the new computer systems. Molly is British and said she was “dead chuffed” to have been chosen to work on the new system. Filippe heard this and immediately told his supervisor that Molly did not like the new computer system. In reality, Molly is very pleased to be involved. Which part of the communication process went amiss?
a. stage 1 b. stage 2 c. stage 3 d. stage 4
After calculating both the brand development index (BDI) and the category development index (CDI), a media planner obtains the following results: low BDI and low CDI. Which of the following is likely to be true of the product class and the product?
A. low market share and poor market potential B. high market share and good market potential C. high market share but not a good market to advertise in D. low market share and good market potential E. high market share with required monitoring for sales decline