After calculating both the brand development index (BDI) and the category development index (CDI), a media planner obtains the following results: low BDI and low CDI. Which of the following is likely to be true of the product class and the product?
A. low market share and poor market potential
B. high market share and good market potential
C. high market share but not a good market to advertise in
D. low market share and good market potential
E. high market share with required monitoring for sales decline
Answer: A
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