Writers in the realm of broadcast media __________.

a. have less competition and relaxed deadlines
b. have less competition and intense deadlines
c. have more competition and relaxed deadlines
d. have more competition and intense deadlines


d. have more competition and intense deadlines

Communication & Mass Media

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If the boss sits in the middle of one side of a rectangular table, and you want to be perceived as confident and important, then it is best to sit at one of the ends of the table

A. True B. False

Communication & Mass Media

Radio and television audiences are just as easy to measure as are the readers of print publications

Indicate whether this statement is true or false.

Communication & Mass Media

Answer the following statements true (T) or false (F)

1. Cable news had as much impact on broadcast news as online media has had on cable news. 2. Most radio and television stations today operate independently. 3. Reporters for most radio and TV stations are often responsible for writing copy and advertisements. 4. The following is an example of an active-voice sentence: The little white dogs were adopted by one family in less time than most adoptions take. 5. When formatting radio stories, the copy lead is called a slug.

Communication & Mass Media

As an informative speaker, why is gaining audience attention important? Explain the general strategies used to gain and maintain audience attention. Provide a specific example of a strategy you (or another speaker) have used successfully to gain audience attention.

What will be an ideal response?

Communication & Mass Media