As an informative speaker, why is gaining audience attention important? Explain the general strategies used to gain and maintain audience attention. Provide a specific example of a strategy you (or another speaker) have used successfully to gain audience attention.

What will be an ideal response?


- Motivating the audience to pay attention is critical to the success of any speech. To accomplish this, you should follow a strategy that will work well for your audience. Gaining and maintaining the attention of the audience is extremely important when you present information. Audience members must believe they will benefit from the information, perceive it as relevant to their lives, and find it interesting enough to want to listen.
- Strategies:
* Generate a Need for the Information
* Create Information Relevance
* Provide a Fresh Perspective
* Focus on the Unusual
- Student examples will vary.

Communication & Mass Media

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According to the Supreme Court’s decision in Paroline v. United States, which of the following is true (related to victims of child pornography)?

a. Victims can never recover damages from those who possess child pornography. b. A victim need to show only that he was harmed by the image being in circulation and anyone found guilty of possessing that image may be liable for damages. c. A victim should only receive restitution in an amount that represents the extent to which the defendant caused the victim’s losses. d. none of these

Communication & Mass Media

According to your textbook, the main benefit of an invited speaking situation is that ________.

A. a speaker will have a clear framework for what the topic and goal of their speech should be B. the speaker won't have information about the audience, so he or she has a lot of leeway in choosing a purpose for their speech C. the audience will be well informed about whatever topic the speaker chooses D. all of the above are benefits of an invited speaking situation E. none of these choices

Communication & Mass Media

On average, about how much do the major studios spend on each film (including advertising)?

a) $10 million b) $40 million c) $80 million d) $100 million

Communication & Mass Media

Perceptions can vary based on

a. feelings. b. smells. c. sounds. d. all of the above.

Communication & Mass Media