The way people follow the stages of conversation should NOT vary

a. true
b. false


b

Communication & Mass Media

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Answer the following statements true (T) or false (F)

1.“How many violent acts occur on Grey’s Anatomy?” is a question that content analysis can answer. 2.Defining the unit of analysis to be analyzed is the last step in content analysis. 3.Two ground rules for content analysis are that categories must overlap, and all units can be coded twice. 4.Content analysis is a qualitative, systematic, and subjective technique for describing the manifest content of communications. 5.Manifest in content analysis means counting what is abstract.

Communication & Mass Media

Which type of example asks listeners to imagine a situation that, although it is not real, provides a

realistic picture of a problem or issue? A) brief example B) hypothetical example C) anecdote D) case study E) testimony

Communication & Mass Media

Dante was walking across campus in a hurry. On the way he saw his friend Aarav, who he hadn't seen in quite some time. Dante stopped and told Aarav his cell phone number and told him to call him later. Just a few seconds after Dante left, Aarav already had forgotten the number. This would be because the information only went as far as Aarav's

A. long-term memory. B. short-term memory. C. automatic attention. D. schema.

Communication & Mass Media

Visual aids are used in presentations for a number of reasons. According to the text, which of the following is NOT one of those reasons?

A. You can take a break from speaking while the audience looks at your visual aid. B. Visual aids allow you to illustrate the relationships between aspects of the whole. C. Visual aids allow you to demonstrate steps in a process. D. Visual aids can help you emphasize your most important points.

Communication & Mass Media