Howard stole a computer and then sold it to his friend Ivan for $100 . Ivan has:
a. good title to the computer, because he paid for it.
b. a voidable title to the computer.
c. a void title to the computer.
d. good title to the computer, because he is a good faith purchaser for value.
c
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Marketers must know the needs and wants of their customers. Which of the following presents the most accurate picture of the typical elderly consumer today?
A) Most are old, infirm, depressed, stay-at-home people who live a hand-to-mouth existence. B) Most are active, interested in what life has to offer, and are enthusiastic consumers with the means and willingness to buy many goods and services. C) Most live with their children, have little savings, and have an increasingly difficult time adjusting to the changing technical world around them. D) Most have refused government support and are going through a hermitization process. They don't trust anyone under 60.
An advertising objective to stimulate more usage of a product is appropriate under which of the following conditions?
A) The advertised product belongs to a nascent product category. B) The company is not the market leader. C) The advertised brand is superior to the market leader. D) The product class is mature. E) Brand usage for the product is very high.
Discuss how reference groups and opinion leaders influence purchase behavior.
What will be an ideal response?
A customer who searches the Yellow Pages for information regarding a business is taking on which of the following dual roles in the communication process?
A. receiver and initiator B. receiver and message channel C. feedback and encoder D. source and initiator E. encoder and decoder