Persuasion is an emotional form of communication that others must be ready to receive. _________________________
Answer the following statement true (T) or false (F)
True
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Which of the following is NOT an advantage of using focus groups in marketing research?
A) The richness of the comments, which come from real customers, makes this technique highly useful. B) Focus groups are easy to moderate. C) The comments of one person in a focus group can trigger unexpected reactions from others. D) The responses in a focus group are generally spontaneous and candid, and they provide rich insights. E) Ideas are more likely to arise out of the blue.
Positive psychologists define virtues as ______.
A. guiding principles B. positive moral traits C. a personal calling D. intense life experiences
Perceived risk levels vary only slightly among consumers
Indicate whether the statement is true or false
Which of the following statements best reflects the point of view of the text with respect to marketing research?
A. "As marketing manager, I feel that the marketing researchers should be left alone to do their research-since they often come up with interesting suggestions." B. "We don't use computers, surveys, and the like because marketing's information needs are usually not that precise anyway." C. "Our company is very small, but we should have our own marketing research department anyway-to get the information we need to make good decisions." D. "When we work with outside marketing research specialists, we expect them to take the time to really understand the problem we are trying to solve." E. "As marketing research director, I should know the marketing manager's position in advance, so we can prove it is correct if possible."