The major text portion of a print advertisement that should arouse a desire for the product and move the consumer to action is contained in the
A. body copy.
B. headline.
C. brand elements.
D. subheads.
E. photo credits.
Answer: A
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The two most common purposes of business presentations are to
A) analyze and synthesize. B) regulate and validate. C) inform and persuade. D) illustrate and entertain. E) observe and comment.
India's average manufacturing labor cost per hour in 2014 was about one-quarter as high as China's.
Answer the following statement true (T) or false (F)
What is the SaaS model and how is it impacting ERP systems?
What will be an ideal response?
While unethical practices do exist, it is good that the great majority of small firms strive to achieve the highest standards of ____ in their quest for profits.
A. integrity B. relativism C. synchronous behavior D. congruity