The major text portion of a print advertisement that should arouse a desire for the product and move the consumer to action is contained in the

A. body copy.
B. headline.
C. brand elements.
D. subheads.
E. photo credits.


Answer: A

Business

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A) analyze and synthesize. B) regulate and validate. C) inform and persuade. D) illustrate and entertain. E) observe and comment.

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India's average manufacturing labor cost per hour in 2014 was about one-quarter as high as China's.

Answer the following statement true (T) or false (F)

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What is the SaaS model and how is it impacting ERP systems?

What will be an ideal response?

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While unethical practices do exist, it is good that the great majority of small firms strive to achieve the highest standards of ____ in their quest for profits.

A. integrity B. relativism C. synchronous behavior D. congruity

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