The two most common purposes of business presentations are to
A) analyze and synthesize.
B) regulate and validate.
C) inform and persuade.
D) illustrate and entertain.
E) observe and comment.
Answer: C
Explanation: C) The purpose of most of your presentations will be to inform or to persuade, although you may occasionally need to make a collaborative presentation, such as when you're leading a problem-solving or brainstorming session.
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Which of the following would most likely be discussed in the company description, purpose, and goals section of a marketing plan?
A) a situation analysis B) the sales forecast C) the proposed implementation schedule D) the company's competitive advantage E) the company's market needs
Multisegment marketing is likely to ________ and ________
A) increase research costs; decrease shipping costs B) decrease resale value; increase sales volume C) increase sales potential; increase costs D) increase sales potential, decrease costs E) decrease sales potential; decrease costs
________ includes searching for and sorting through information about the environment.
A. Forecasting B. Environmental scanning C. Predictions D. Minimization E. Competitive intelligence
Just as a yield to maturity can change on a day-to-day basis, so can a preferred stock share's dividend yield
Indicate whether the statement is true or false