A speaker delivering a speech in a monotone is usually boring and frustrating to

listeners.

Indicate whether the statement is true or false.


Answer: T

Communication & Mass Media

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To measure audience action, an NGO assigns a PR firm. What should the PR professionals be careful aboutso they can achieve the desired outcome?

a. Objectives should motivate the public b. Objectives should be abstract c. Objectives should not be connected to the organization d. Objectives should be able to push boundaries

Communication & Mass Media

Tracking tools such as cookies and web bugs benefit the development of _______________ but pose threats to _______________

a) e-government … communications b) e-commerce … privacy c) communications … e-commerce d) privacy … e-government

Communication & Mass Media

In 2009, a popular game show aired called The Moment of Truth. On this show, contestants chose to disclose secrets to their friends, family, and the viewing audience in order to win money. In other words, the contestants were moving information from the ________ area of their Johari window to the open area.

A. unknown B. open C. hidden D. blind

Communication & Mass Media

A(n) ________ is a figurative comparison that always contains the word "like" or "as."

Fill in the blank(s) with the appropriate word(s).

Communication & Mass Media