In analyzing a proposition, you should always begin by

(a) defining key terms and creating the primary inference.
(b) determining the actual issues in the controversy.
(c) investigating the history of the topic.
(d) locating the immediate cause of concern about the topic.


D

Communication & Mass Media

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Betty is facilitating the weekly staff meeting. During the meeting, she states, "Oh, I'm so sorry, I have one more agenda item that I would like to discuss." This statement is an example of what conversational ritual?

A. Ritual opposition B. Compliments C. Small talk rituals D. Ritual apology

Communication & Mass Media

Term for reaching a small segment of an audience in the hopes that the small segment will have particular interests that will be attractive to an advertiser

a. targeting b. programming c. narrowcasting d. both A & B e. all of these f. none of these

Communication & Mass Media

Ethos refers to which aspect of a speech?

A. speaker's innate character B. speaker's sense of identity C. listeners' perception of the speaker's character D. listeners' emotional reaction to the speaker

Communication & Mass Media

The ________ slide contains placeholders where you can add the name of your presentation and the subtitle, if you have one.

A. photo B. title C. end D. blank

Communication & Mass Media