Favorite Memories is a small company that specializes in serving women over the age of 50 who are special occasion gift shoppers overlooked by major competitors. Which of the following best describes Favorite Memories' market coverage strategy?
A) undifferentiated marketing
B) mass marketing
C) differentiated marketing
D) niche marketing
E) multisegment marketing
D
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Harris Company currently produces a component that it uses in making some of its products. Harris has calculated the following costs for making the part:
Harris is considering outsourcing the component. A supplier has offered to sell the component to Harris for $52 each. Harris needs 8,000 units each year. Required: Should Harris outsource the component? Support your answer with appropriate computations.
What will be an ideal response?
You need to write a letter to a customer denying a claim, as the customer is responsible for the problem that she is asking you to fix. In this situation, ________
A) the direct approach is best to buffer the bad news B) the direct approach is preferred so that you get right to the point without introductory pleasantries C) the indirect approach alleviates the need to phrase the bad news tactfully D) the indirect approach can provide introductory information so it can be understood by the reader E) you should always take responsibility for the claim even if you are not to blame in order to maintain the customer's goodwill
Richard owns the following portfolio of securities. What is the beta for the portfolio?
Company Beta Percent of Portfolio Apple 2.50 25% Wells Fargo 0.65 50% eBay 1.70 25% A) 1.00 B) 0.65 C) 1.62 D) 1.38
In a life insurance contract, the owner and the beneficiary may be different individuals
Indicate whether the statement is true or false