What the brand stands for is its ______________________.
a. Brand attribute
b. Brand personality
c. Brand identity
d. Brand image
c. Brand identity
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Which of the following statements about order-getters is true?
A. They often do not attempt to close a sale. B. They avoid creative sales presentations. C. They typically earn more money than order-takers. D. They never truly create sales. E. They do not use a sales strategy.
Explain the major benefits of direct marketing for customers and for sellers
What will be an ideal response?
What type of software do salespeople use to track all aspects of customer interaction?
A) TQM (total quality management) B) CRM (customer relationship management) C) DRM (direct response management) D) PR (public relations) E) JIT (just in time)
Which of the following will help you to build self-esteem?
a. focusing on your failures. b. keeping your good qualities to yourself. c. engaging in positive self-talk. d. all of these choices.