If you are performing cluster analysis on the same data using different distance measures and then comparing the results across measures to determine stability of the solutions, you are at which stage of the cluster analysis process?
A) interpreting and profiling the clusters
B) assessing reliability and validity
C) deciding on the number of clusters
D) selecting a clustering procedure
B
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Advantages of online focus groups include all of the following EXCEPT:
A) geographic distance is overcome for respondents. B) client can observe from home or office. C) respondents can be re-contacted easier. D) people are less inhibited in their responses. E) costs are equivalent to traditional focus groups.
Marketers typically limit their market segmentation analysis to a single variable in order to simplify the process
Indicate whether the statement is true or false
A legacy is a gift of real property
Indicate whether the statement is true or false
Which of the following is NOT a benefit provided by a service guarantee?
A. The ability to generate meaningful and relevant feedback from customers B. A way to improve employee morale C. The ability to set clear standards for the organization D. A way to increase a customer's sense of risk E. A way to create useful feedback that can be integrated into continuous improvement efforts