To support his assertion that the Detroit Tigers are a better team than the Cleveland Indians, Peter says, "The Tigers already have 150 home runs this year. Cleveland has less than 100." Which of the following methods has Peter used to introduce this evidence?

A. through an analogy
B. through a comparison
C. through a contrast
D. stating it directly


Answer: C

Communication & Mass Media

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CPM is advertising jargon for

A) the estimated number of audience members who will be exposed to an ad. B) the cost per million readers, viewers, or listeners reached by an ad. C) the number of people each dollar of advertising will reach. D) the money it takes to reach a thousand audience members with an ad.

Communication & Mass Media

Drew forgot his glasses and couldn't see the speaker's visual aids. This is an example of what type of noise?

A) physical B) physiological C) psychological D) semantic

Communication & Mass Media

The best way for journalists to prevent their readers from going elsewhere for news is to ______.

A. stick to a single medium B. report only stories that confirm readers’ biases C. present information in the format that readers prefer D. sacrifice depth for entertainment value

Communication & Mass Media

If a listener asks a question unrelated to your talk, guide your questioner back to the message you have prepared

Indicate whether the statement is true or false

Communication & Mass Media