Using self-determination theory to motivate employees at Cloud9, a data storage company, the vice chair makes 10–20 phone calls a day to thank special employees "caught doing something right." The vice chair is fulfilling her employees' ______ needs.
A. competence
B. autonomy
C. relatedness
D. equity
E. love
A. competence
The vice chair is fulfilling her employees' need for competence: "I want to feel a sense of mastery." People need to feel qualified, knowledgeable, and capable of completing a goal or task and learning different skills.
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